Finding the best keyword research tools on the market can be a daunting task. Different tools with different price ranges can be overwhelming and intimidating to find one that meets the needs of your business and budget.
Keyword research is the cornerstone of successful SEO and content marketing. To boost your website’s visibility and engage your target audience effectively, choosing the right keyword research tool is essential.
I have used the majority of these on this list, with the exception of Surfer and Moz.
Some are easy to use, and some have a steep learning curve. The learning curve is something to keep in mind when choosing the tool that is right for you.
You don’t want to waste the entire month of subscription trying to learn the tool. I recommend studying the tool first by watching videos and reading blog tutorials to learn more about it. And if possible, use the trial period to get at least a feel of it.
Many keyword research tools are available, ranging from free to premium options, each with its own set of features and pricing.
This article will explore the 11 best keyword research tools, from the least expensive to the most costly, helping you decide which suits your needs and budget.
This post contains affiliate links.
A keyword research tool is a software or online application designed to help individuals and businesses identify and analyze the keywords and key phrases that people use when searching for information, products, or services on search engines like Google, Bing, or Yahoo.
Keyword research is a fundamental aspect of search engine optimization (SEO) and online marketing, as it helps website owners and content creators understand what their target audience is searching for and optimize their content accordingly.
The primary functions of a keyword research tool include:
Keyword research tools are essential for creating a well-informed SEO and content strategy.
By using these tools, website owners, content creators, and digital marketers can identify the most relevant and valuable keywords for their specific goals, whether it’s improving organic search rankings, increasing website traffic, or running effective paid advertising campaigns.
Using or investing in a keyword research tool is crucial for several reasons, whether you’re an individual blogger, a small business owner, or a digital marketer. Here are some compelling reasons why you should consider using a keyword research tool:
Investing in a keyword research tool is a smart decision for anyone looking to make a mark in the online world. These tools empower you to make data-driven decisions, optimize your content, and stay competitive in the ever-evolving digital landscape.
*The advantage of these paid tools, whether low-cost or expensive, is that there is no contract. You can cancel at anytime if you need to. You can invest for just one month and then cancel.
Or if you like it, and can afford it then continue with using the tool.
Whether you’re focused on SEO, content marketing, or paid advertising, a keyword research tool is an indispensable asset that can significantly impact your online success.
Below is a list of the best tools to use, or at least try, for your content marketing strategy. Some of these tools offer free trials, allowing you to try them before making a purchase.
*Disclosure: This post may contain affiliate links at no additional cost to you. I only recommend products I would use myself; all opinions expressed here are mine. In addition, I may earn a small commission.
We begin our list with a free and reliable tool provided by Google. The Google Ads Keyword Planner offers valuable insights into keyword data, search volume, and competition. While it primarily targets advertisers, it’s also useful for SEO keyword research. This tool is perfect for beginners and those with a limited budget.
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Keyword Everywhere is a browser extension that offers an affordable solution for keyword research. It seamlessly integrates with your browser, showing keyword metrics directly on Google search pages, making it convenient for on-the-fly research.
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Mangools is a suite of SEO tools, including KWFinder for keyword research, that offers excellent value for money. It’s known for its user-friendly interface and comprehensive keyword data.
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KeySearch is a budget-friendly keyword research tool suitable for both beginners and small businesses. It offers essential keyword research features and a user-friendly interface. Get a 20% off discount using code: KSDISC
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UberSuggest, developed by Neil Patel, provides an affordable solution for keyword research. It offers keyword suggestions, competitive analysis, and content ideas, making it an excellent choice for bloggers and small businesses.
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LowFruits.io is a unique keyword research tool that focuses on low-competition, high-traffic keywords. It’s designed for users who want to uncover hidden gems in the world of keywords.
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RankIQ is a rising star in the world of keyword research tools. It focuses on helping you create SEO-friendly content by providing keyword recommendations and optimization suggestions.
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Surfer is more than just a keyword research tool; it’s a complete on-page SEO tool. It provides recommendations for optimizing your content based on top-ranking pages for specific keywords.
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Ahrefs is a robust SEO suite, with keyword research being just one of its many features. While the Lite plan starts at $99 per month, it offers a wealth of SEO tools.
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SEMrush is another all-in-one SEO suite, offering extensive keyword research and competitor analysis features. While it is pricier than some other options, it’s a favorite among professionals.
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Moz, known for its domain authority metric, also provides a range of SEO tools. The Moz Pro subscription includes keyword research, on-page SEO, and link analysis tools.
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Choosing the right keyword research tool is a crucial decision for anyone involved in online marketing, SEO, or content creation. The tool you select should align with your needs, budget, and expertise level.
From the free Google Ads Keyword Planner to the premium offerings like Moz and SEMrush, there is a keyword research tool for every type of user.
Consider your specific budget, requirements, whether it’s affordable pricing, in-depth analysis, or a complete SEO suite, and make an informed decision. Ultimately, the best keyword research tool for you will depend on your individual circumstances and goals.
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